The complete operating system for deciding tiers, prices, and packaging — from pre-Series A through scale-up. 8 modules, 25+ templates, 5 spreadsheet models.
For founders, heads of growth & product leaders who own the revenue model — and can't afford to guess.
Their costs, segment, and value are different. You inherited their mistakes and capped your own ceiling.
Features land in tiers by intuition. The wrong fence is leaking 20–40% of capturable ACV.
No approval ladder, no reciprocal concessions. You collect 70 cents on the dollar and call it revenue.
So you haven't in 18 months. Inflation plus un-captured value is silently eroding every contract.
It either solves the whole problem (nobody upgrades) or never reaches aha (nobody activates).
You picked the model by default, not on purpose. The structure is fighting your value metric.
A 1% improvement in price typically drives a ~10%+ lift in operating profit — more than equivalent gains in volume or cost. Pricing is the single most under-managed growth lever in B2B SaaS.
Not theory. Not a 40-page ebook. An operating system you run when you need to set, change, or defend a price — each module ends in a copy-paste artifact.
Separate value metric, model, packaging, level & realization — and find the keystone decision that controls everything downstream.
Van Westendorp survey + analysis, conjoint-lite feature WTP, and behavioral signal mining. No $40k consultancy.
Flat vs seat vs usage vs tiered vs hybrid — decision tree, scorecard, the AI-pricing wrinkle, and a margin-aware floor.
The Feature Allocation Engine: place every feature by value × breadth. Good/Better/Best mechanics + add-on strategy.
Freemium vs trial vs reverse trial, the conversion-boundary canvas, and the activation metric that predicts everything.
Deal-desk SOP, discount approval matrix, the iron rule of discounting, and a quarterly leakage audit.
Migration strategies, the comms playbook, break-even churn math, and a ready-to-send email sequence.
Ownership charter, weekly→annual rituals, and the monetization KPI dashboard built around NRR.
You set the first real price and can't afford to anchor your whole company to a guess. Run the sprint once and ship a defensible model.
You're tasked with lifting ARPA and NRR. Packaging and realization are where the leverage is — this gives you the operating playbook.
You decide tiers and feature placement. The Feature Allocation Engine turns "which tier?" from a debate into a decision.
You watch the discount leak and the realization gap. The deal-desk SOP and leakage audit recover real margin every quarter.
30-day no-questions refund. If a single module doesn't pay for itself, get your money back.
No. It's a sequenced operating system with the actual artifacts — survey scripts, the allocation grid, the deal-desk SOP, the break-even churn math, the email sequence. The value is that it's assembled, ordered, and ready to run, not scattered across 50 blog tabs.
Ideal time. Module 1–4 + the 30-Day Sprint help you set the first real price on purpose instead of anchoring your whole company to a guess you'll fight for years.
Jump straight to Modules 6 & 7 — the leakage audit and re-pricing/migration playbooks are built exactly for recovering margin from an existing base without churning it.
No. Module 2 gives you DIY WTP methods (Van Westendorp, conjoint-lite, behavioral signal) that run on a survey form and a spreadsheet.
A comprehensive document you can read, search, and copy from, plus build-specs for five spreadsheet models you assemble in Sheets or Excel.
30 days, no questions. One recovered discount leak or one well-executed price increase pays for it many times over.
Run the architecture sprint once. Run the cadence forever.
Get the Toolkit — $179